Alice In Chains has released the official video for “Never Fade,” the latest single from the band’s sixth studio album, Rainier Fog, which arrived in August. The clip is a continuation of the concept started in the video for “The One You Know,” with singer William DuVall saying, “The full story will gradually be revealed. For now, check out what we love to do best — play live and tell a story with our music.” DuVall revealed in a recent interview with Kerrang! that “Never Fade” was inspired by late Soundgarden frontman Chris Cornell, late Alice In Chains vocalist Layne Staley and his own grandmother.