A new report by the Wall Street Journal suggests that the current Guns N’ Roses North American stadium tour may not be selling as well as the promoter, Live Nation, expected it to. Of the 25 shows the band is playing on its “Not In This Lifetime” reunion trek, 12 have either sold out or are close to it. with Live Nation saying it expects to sell out five more on an average ticket price of $130.
While the first two shows in Detroit and Washington D.C. were packed, with 41,000 fans turning up in the Motor City, just 27,000 went to see Guns at Arrowhead Stadium in Kansas City, Missouri. And while the first of two shows at Soldier Field in Chicago was sold out, the second show was far from packed, with one half of the upper deck completely empty.
- Asked for a comment, Live Nation stated that the tour was “an unqualified success,” adding, “Not only is it the #1 rock tour of the summer, it will be one of the top-grossing tours of 2016 and one of the most successful reunion tours of all time. At six shows into the tour, it has already grossed more than $100,000,000 in ticket sales.”
- Live Nation exec Bob Roux said that the company expects to sell one million tickets for the tour, roughly 90 percent of what’s available. He added that some less well-attended shows were the result of the band playing cities it wanted to play, rather than sticking to the highest population centers that would better guarantee sellouts.
- The trek features classic lineup members Slash, Duff McKagan and Axl Rose backed by drummer Frank Ferrer, guitarist Richard Fortus, keyboardist Dizzy Reed and new second keyboardist Melissa Reese.
- The “Not In This Lifetime” tour continues on Saturday (July 9) in Nashville.
In other news, original drummer Steven Adler performed with Guns N’ Roses again on Saturday night (July 9th) in Nashville, and also spent some time with Slash, Duff McKagan, Frank Ferrer and Melissa Reese during rehearsals. Adler joined Guns for “My Michelle” and “Out Ta Get Me,” the same songs he played with them in his first appearance on this tour last Wednesday (July 6th) in Cincinnati. Singer Axl Rose introduced Adler as “my brother” on Saturday night.
CHECK IT OUT: A photo taken from the second Guns show in Chicago (from The Wall Street Journal):
- Does it sound to you like Live Nation and the band overestimated the demand for this?
- On the other hand, one million tickets and $100 million already in the bank isn’t that shabby, is it?
- Are you planning to see the band? If not, what are your reasons for not going?
INTERNET COMMENTS at The Wall Street Journal and Blabbermouth — agree or not?
Anne Rettenberg wrote: “Perhaps some people have figured out that football stadiums were designed for football, not for music performances. Perhaps some people did not want to pay inflated prices to look at tiny performers on a distant stage, with no protection from bad weather and the possibility the show might start late.”
Randal White wrote: “I work for a living drawing union wages. Why would I give my money to millionaires, whether they are athletes or rock stars?”
Bruce Lamm wrote: “GNR were the kings back in the day but I think they overestimated how much demand there would be for a 3/5 ‘reunion’ and underestimated the damage to their reputation that still lingers from their past disasters.”
Jason Keeton wrote: “I truly do not think the band is unhappy with the sales thus far. Very few bands nowadays could pull those numbers.”
Hair Metal Music wrote: “The only people bitching are a few random fans on the internet who can’t afford to drop a c-note to see a show. These are guys who sit at home and bitch and moan about everything.”