Avenged Sevenfold‘s new album, The Stage, is projected by music industry website Hits Daily Double to sell between 65,000 and 75,000 copies in its first week of release, including both physical copies and digital or streaming sales. That’s less than half the 159,000 copies sold for the group’s last effort, 2013’s Hail To The King, in its first week, while 2010’s Nightmare also moved 163,000 in its first seven days.
While album sales continue to slow, the drop-off in Avenged’s first week tally may also be a result of the band’s decision to release the CD as a total surprise last week, with almost no promotion beforehand. Singer M. Shadows told us that he stands behind that decision: [“For us, it was a risk, but it all came down to, do you care enough about trying to get a Number One record, do you care enough about all these things that to us don’t matter in 2016 because the industry is changing. We want our fans to stream the record. We want our fans to get the physical copy if they want it. But we just are bored with the way records roll out these days. This was the only way we were willing to release this record, and I’m so glad we did.”]
- The Stage was released last Friday, October 28th, making Avenged Sevenfold the first-ever rock band to issue an unannounced album in both digital and physical form.
- The quintet revealed that the album was out during a live-streamed performance from the rooftop of the Capitol Records tower in Hollywood, California.
- The band’s unorthodox plans for The Stage may extend beyond its initial release. M. Shadows said on the Talk Is Jericho podcast that the album is “evolving,” adding, “There are things we’re going to be adding to the record as time goes on . . . We don’t want to give out what those songs are, but we have about seven more tracks that will be added on to this as time goes on.”