Shinedown has released the official “short film” for the song “Asking For It,” taken from the group’s fifth album, Threat To Survival. Frontman Brent Smith said about the clip, “What we decided to do on the latest installment in the Shinedown catalog was have as much fun as possible. The video for ‘Asking For It’‬ is more of a skit/short than a music video . . . we collectively wanted to do something completely original and different for us and our audience.”

Smith told us a bit more about the song itself, which is currently Number Five on the rock radio chart: [“It leads off the record on purpose. It was actually the very first song written during the writing process for what became Threat To Survival. Usually the first song doesn’t make it through the 40, 50, 60 songs that get written by the end of it. It was the first song written and it made it all the way through the end of the writing process and it actually became the opening to the album.”] SOUNDCUE (:18 OC: . . . to the album.)

  • The clip pokes fun at both the band itself and the music industry, opening with a fan calling Shinedown “a bunch of sellouts” and casting the band members themselves as a manager and the members of a video crew. The video also features a batch of younger performers as youthful Shinedown stand-ins.
  • Threat To Survival came out last year and debuted at Number Six on the Billboard 200 album chart, selling 65,000 copies in its first week of release.
  • Threat To Survival was the third Shinedown album to enter the chart in the Top 10, following 2012’s Amaryllis and 2008’s The Sound Of Madness.
  • Shinedown will headline the 2016 edition of the Carnival Of Madness tour, which kicks off on July 20th in Southhaven, Mississippi and winds down on August 18th in Detroit. Joining the headliners on the trek will be Halestorm, Black Stone Cherry and Whiskey Myers.

CHECK IT OUT: Watch the “short film” for “Asking For It”:

INTERNET COMMENTS at Blabbermouth — agree or not?

Timripper Owens Dayjob wrote: “Shinedown is good for what they are, a corporate hard rock band. Considering they grew up on Pantera, this is pretty much their job. I like their job better than mine.”

Panagiotis Papaioannou wrote: “The amusing thing is, they put the ‘sellouts’ comment in the beginning of the video, but this statement is absolutely true.They’re sellouts and their last record has absolutely nothing to do with rock in the slighest.And it’s a shame because the singer has a great voice and their early albums were solid rock records with some cool songs.”

Al Gores Head wrote: “The last time I felt this sick after hearing something, Roseanne Barr just sang the national anthem.”